Some Shopify sellers believe that sales can only be generated through paid marketing like Facebook advertising, PPC, etc. and as such, dismissed the idea to learn SEO.
If you’re looking to set up a new e-commerce store or improve the SEO of an existing store on Shopify, then this is for you. In this post, you will learn how to optimize your e-commerce site to rank higher in search engines. Get more targeted traffic to your Shopify store.
Ecommerce SEO involves applying various strategies and techniques that ensure that your product pages appear on organic search results.
These are 10 Powerful Shopify and e-commerce SEO secrets that can help you to generate massive sales:
Step #1: Keyword Research
Find out what your potential customers are searching for on Google. Once you find the keywords and the related keywords, integrate them in your product title, product descriptions and other relevant pages on your website.
Step#2: Optimize Your Shopify Site Structure
The way your website content is organized is a significant factor for SEO success. When shoppers can easily find what they’re looking for, they can spend more time on your site and view more pages. This can help to improve your search engine rankings.
Step#3: Improve the User Experience
The following Methods Will Improve User Experience
- Boosting your site speed, thereby making it easy to navigate.
- Using a fast, mobile-friendly theme.
- Using smaller, optimized images for your site.
- Using a responsive website design that is mobile-friendly on any device.
Step #4: Ensure Your Shopify Products Pages are Optimized
Use the right keywords to optimize your store’s pages. Make sure you start with the top pages that are the most profitable and have the highest conversions. These include your homepage, main product collections, and top-selling product pages. Also, optimize the title tags and meta description for products.
Step #5: Building Backlinks to Your Store
Search engines use backlinks to determine the credibility, value, and trustworthiness of your site. You can get backlinks to your store through your product supplier/manufacturer, industry experts, influencers, reviews, and mentions from satisfied customers.
Step #6: Content Optimization
Content marketing is one of the easiest ways to rank for keywords and also get more backlinks. Your content allows both your customers and potential customers to know your brand better without selling. If you’re confused about what to write about, make a list of anything you think customers may want answers to.
Step #7: Choosing the Right Shopify Theme
Although you may want to appeal to your online consumers by installing eye-catching and trendy themes, ensure that the user experience is not compromised as a result. Don’tDon’t go for designs that can significantly reduce the speeds of your e-commerce site.
Step #8: Add a Blog in Your Shopify Website
One of the biggest secrets to quickly ranking higher on search engines is blogging, and the good thing is that Shopify allows you to add a blog to your website. Blogs tell Google that your website is relevant and is purely dedicated to your niche.
Step #9: Optimize your Video
While video has become an essential tool for Shopify owners, it also carries a high frequency in rankings. Videos need to be optimized, as well, Just like text and images. Optimize your Shopify video the same way you did for text and images, adding the necessary meta descriptions, meta tags, and title tags.
Step #10: Use Shopify SEO Apps and Tools
The following tools and Shopify apps will help to boost your site’s rankings. Some of these tools help you to check your SEO strength, competitors’ top keywords, generate relevant meta tags for the product etc.
Tools include In This List
- Smart SEO
- Plugin SEO
- SEO Doctor
- SEO Meta Manager
- SEO image optimizer
Running an e-commerce store can be expensive and time-consuming, not forgetting the SEO strategy involved in the process. This is why you need an SEO expert like us to help you out. Contact us now, and we’ll handle your Shopify SEO needs.
If you can diligently work through each of the ten secrets in this Shopify SEO guide, you’ll start experiencing massive results and climb up the search results rankings in a matter of time.
If it seems that the above guidelines will take your time too much or you can’t afford to manage your time, then there is another option for you. You can hire a Shopify SEO marketing expert. Hiring an expert can get your site ranking within no time.