There are people out there who do SEO for customers, write unique content and get links for a client. Yeah, it’s 100% true that both are important from a ranking point of view, but are they important if your website and not functionally well set up?
Unfortunately, that’s not the right approach, you can place link after link from some of the world’s greatest pages, but if the technological SEO isn’t good, that won’t have the required effect. People sometimes think SEO seems too good to be true, some links and some posts and all those rankings appear. I get people contacting me on a regular basis demanding an opinion or an audit on the website and the findings are disturbing. Quite simple technical changes frequently go unnoticed because people do not perform site audits or just don’t understand how Google crawls a website or how websites need to be designed to serve the search engines well.
So what is Technical SEO
Technical SEO isn’t just a few simple tweaks, it can get very complicated, but daily website audits, server log analysis, and other analytics tools can help you understand how your website functions and how the search engines see your website in particular. Some of the most common issues we see from a technical point of view with websites that some other SEO’s are still lacking include:
- To make good user experience
- Web speed must be optimal
- Must have SSL certifications
- To avoid technical 301 redirects
- To understanding how CSS, JS and other code works
There’s a much more about it that I’m going to discuss with a bit more depth below because the above are just some of the fundamentals, so there’s so much going on in the back end of a website if you want to be sure you can use some of these improvements to improve the contest.
How To Optimize Website Architecture
Websites are constantly growing and some thought needs to go into the site structure, especially when it comes to eCommerce websites and some of those technical SEO fixes need to be done. Daily reviews and tests will have to be carried out on your site to ensure that you are on top of your game, too. Above all the simple on-page SEO including title tags, unique content, image tagging, meta descriptions, and implementation of your keywords after hours of study and competitor review, there’s a lot more to think about before you start constructing your links.
- Using ROBOTS.TXT will help search engines to redirect properly
- To use Canonicalisation
- To use Cannibalization
- Formatting of URLs on the whole website
- To use the correct parameters for dynamic content such as product filters etc
- To use Structured Data
- To use Internal linking and External LInking
Log File Analysis
You then move on to log file review after completing all of the above, now this is an environment that is frequently skipped out on. In my experience, some SEOs don’t even do routine site audits let alone look at server logs and understand how the web site’s search engines crawl. Fixing any problems on your website will lead to better rankings, more sales and more money in the till for a company, so I’m not sure why people often neglect this area. There are resources to help you find any issues with this study, such as Splunk, GoAccess, Logzio and several others.
The most important part of Log Analysis is to make sure that Google crawls and indexes all of the pages you want to rank on a website and nothing else and also don’t forget about search pages, contact pages and several other no interest pages that rank well.
Analyze any error and fatal codes on your website as too many error codes will cause the search engines to reduce and stop crawling your website. Which can actually lead to a drop in pages not being indexed on the search engines which is not a good sign for your website
You need to keep a close watch on this as well, you don’t want the search engines crawling any of your duplicate URLs, or any URLs that your SEO says are not relevant.
your research may direct you to the assumption that Google should give you a crawl budget of 1000 pages a day, you want the search engines crawling your pages to rank but you don’t want your scripts, repeat URLs or some other useless page eating in your crawl budget. This is the kind of data that the Log Review can have. How critical is having your pages built to rate the search engines? In my view, it’s important and this is the depths that you need to go to if you want to perform SEO at the highest level possible.
This article will give you an idea of the importance of technical SEO. In several years, a good all- SEO would have used these stuff to rank well, but Technical SEO is a term that is loosely tossed around these days by SEO’s who do nothing more than a really simple on- SEO.
As you can see from the above photo the Tricks Scooters website page performance speed almost close to a hundred percent. This has improved a lot in these recent weeks. Page speed is vital for ranking on the top page of Google’s search engine.Optimal page speed is also SEO friendly for the users and increases user experience score which will lead a website to rank and earn more money in the long run
Technical SEO will also be an integral part of the SEO cycle, just as vital as any other aspect of SEO, but they do it together to provide you with a good website with high ranks and traffic if properly completed.